$10 off on $65 USE CODE 10OFF65 / 5 Days Left Free Guaranteed US Shipping For Mother’s Day

$10 off on $65 USE CODE 10OFF65 / 5 Days Left Free US Shipping For Mother’s Day

Free US Shipping over $25 + Free Returns

It takes a strong woman with determination to develop and run a successful business. From a young age, Elena’s mother taught her to be independent with an entrepreneurial mindset. She stressed the importance of being a leader and blazing your own trail.

AYLLU represents each wearer’s own sense of community. An essential part of Elena’s AYLLU is the community of female business owners across the globe. She believes in the encouragement of women in a society that doesn’t always make it easy for them to succeed.


The Ayllu Community

Ayllu is a beautiful representation of communities reconciling through solidarity. Being a member of Ayllu means to embrace inclusivity and acceptance. Now more than ever - it is essential for us to use our voices to stand strong together.

Read more

Creating the Design

Each emblem that comprises the AYLLU symbol was chosen for its importance in a bonded community. The heart represents the love shared with the important people in life. The infinity symbol reminds us that we are entwined in the global community forever. The clover brings good fortune and prosperity.

The AYLLU symbol embodies the coming together of different people, values and cultures to create a whole that is greater than the sum of its separate parts.

Read more

Growing up in a multicultural household granted Elena Castaneda – the founder of Bling Jewelry and designer of the AYLLU collection – firsthand experience how different values and traditions can come together to create something new and beautiful. Her German-American mother and Peruvian father met in a place that embodies this principle-New York City. Though they came from vastly different backgrounds, they learned how to embrace differences and celebrate as a family.

Read more

Our Commitment to Charity

Elena encourages wearers to share inspiring stories on how they embody the spirit of AYLLU.

This is why the sale of every piece of AYLLU jewelry benefits the American Civil Liberties Union to heal and unite the global community. In giving, our hope is to inspire others to do the same. Bling Jewelry donates 10% of AYLLU sales to the ACLU – a nonprofit organization that works to defend our individual rights guaranteed by the Constitution of the United States.

Read more